Measuring the difficult

Sometimes in operational research it becomes necessary to measure something which is difficult. From time to time, the O.R. literature reports on studies which fall in this category, and it is fascinating to see how the profession tackles the problem of measuring the difficult. Statisticians have techniques for surveys which ask extremely sensitive questions.

I have just come across a paper which falls in this "Fascinating how the research measured the difficult". How do you measure people's journeys in an elevator? Here's the citation:

@ARTICLE{Fascinating,
AUTHOR ="Kiyoshi Yoneda",
TITLE ="Elevator Trip Distribution for Inconsistent Passenger Input-Output Data",
JOURNAL ="Decision Making in Manufacturing and Services",
YEAR = "2007",
volume = "1",
number = "1/2",
pages = "175--190",
note = "Fukuoka University, Fukuoka, 814-0180 JAPAN",
abstract = "Accurate traffic data are the basis for group control of elevators and its performance evaluation by trace driven simulation. The present practice estimates a time series of inter-floor passenger traffic based on commonly available elevator sensor data. The method demands that the sensor data be transformed into sets of passenger input-output data which are consistent in the sense that the transportation preserves the number of passengers. Since observation involves various behavioral assumptions, which may actually be violated, as well as measurement errors, it has been necessary to apply data adjustment procedures to secure the consistency. This paper proposes an alternative algorithm which reconstructs elevator passenger origin-destination tables from inconsistent passenger input-output data sets, thus eliminating the ad hoc data adjustment.",
file = F
}

One of my colleagues was involved in a study of what coins people would put into a slot machine that gave change, in order to determine what mix of change the machine should have. He started with a survey of the students we teach, and then asked them to repeat the survey with ten friends.

On the subject of elevators, I liked "10 Clever Elevator Ads".