Wednesday, 7 January 2009


There is currently an advert on UK commercial radio which trades on people's innumeracy.
Switch from sugar to a sugar substitute and "you will save about 7000 Calories per year".
It sounds a lot, but that is les sthan 20 per day, i.e. less than 1% of the daily recommended intake.
But "Seven thousand" sounds a lot, doesn't it!

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